Experience

CMI – Chicago, IL
Marketing Manager 12/06 – Present

Responsible for managing public relations, online and print media, trade shows, architect marketing program and market analysis in addition to building the CraftMaster, MiraTEC and Extira brands using all elements of the marketing mix. Key responsibilities include:

• Operate an architect marketing program to increase brand awareness and product specifications in new construction and renovations projects
• Create sales collateral, catalogs, brochures, sell sheets, presentations
• Develop and execute email marketing campaigns with a 41% average open rate
• Maintain and create content for corporate website, international website, three brand websites and corporate intranet
• Direct public relations efforts to maximize brand exposure in media outlets including television, print and online
• Established and manage a social media marketing program across Twitter, Facebook, LinkedIn and Pinterest
• Managed online and print media schedules with a $740,000 budget

Q Interactive – Chicago, IL
Creative Marketing Associate 11/04 – 10/06

• Managed creative development, execution and budget for B2B marketing and sales initiatives as well as supporting product and brand launches. Key responsibilities included:
• Managed marketing strategies for six key vertical markets: automotive, small business, education, political, non-profit and agencies
• Created sales and business development collateral, including presentations, proposals, case studies, handouts and competitive research
• Planned and executed corporate events including sales conferences, trade shows and client networking events

Environmental Systems Design – Chicago, IL
Marketing Coordinator 8/03 – 9/04

Key responsibilities included:

• Created and designed brochures, mailers, presentations and print advertising
• Wrote project proposals including project profiles, consultant resumes and company background information
• Developed content for corporate website and was responsible for daily website maintenance

STV Incorporated – Chicago, IL
Marketing Coordinator – Midwest Region 1/03 – 8/03

• Wrote project proposals including project profiles, consultant resumes and company background information
• Managed business development and prospecting
• Maintained marketing database for Midwest Region

KJWW Engineering – Naperville and Rock Island, IL
Business Development/Marketing Coordinator 3/01 – 1/03

• Managed prospecting for new and current clients
• Researched and tracked competitors and project opportunities
• Developed and gave presentations at client meetings

Marketing Assistant 6/00 – 3/01

• Prepared proposals and coordinated interviews
• Wrote articles and prepared client and employee newsletters for publication
• Wrote press releases and designed advertisements